For years I’ve been
harping about highly suggesting agents give consumers “what they can’t google”. That is, after all, where our value lies.
Once upon a time, consumers needed a REALTOR to tell them everything about a home. Now, they have it all at their fingertips… literally. Their cell phone’s in their hands right now. So much of what used to be private, close-to-the-chest information is now super public. So, REALTORS have to step up and step in.
We often can’t even begin to see where our value lies because we forget what we take for granted that we know. Like how this subdivision has roof problems or this floor plan’s garages always leak when we have heavy rains or how this sliver of a city actually is in a better school district.
So, give your people what they can’t google. Don’t know where to start or are new in the industry? Start with WalkScore.com. Then favorite every city website and calendar. Go to city hall and compliance departments and ask questions and get to know the staff. Find out what charity events and festivals are coming to town. Become a student of your cities.