Musings of a Career Consultant

SoCal Texan in Bmore Leading Rock Stars

What You Can’t Google May 29, 2014

Filed under: Uncategorized — mkrchnak @ 8:54 am
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For years I’ve been harping about highly suggesting agents give consumers “what they can’t google”. That is, after all, where our value lies.

Once upon a time, consumers needed a REALTOR to tell them everything about a home. Now, they have it all at their fingertips… literally. Their cell phone’s in their hands right now. So much of what used to be private, close-to-the-chest information is now super public. So, REALTORS have to step up and step in.

We often can’t even begin to see where our value lies because we forget what we take for granted that we know. Like how this subdivision has roof problems or this floor plan’s garages always leak when we have heavy rains or how this sliver of a city actually is in a better school district. 

So, give your people what they can’t google. Don’t know where to start or are new in the industry? Start with WalkScore.com. Then favorite every city website and calendar. Go to city hall and compliance departments and ask questions and get to know the staff. Find out what charity events and festivals are coming to town. Become a student of your cities.

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Telemarketing? Take Notice! February 21, 2014

NEW ROBOCALL RULES

REALTORS® who use telemarketing are subject to the Do Not Call rules. The FCC’s new Robocall rules impose some additional requirements for obtaining consent when making a prerecorded
telemarketing call to a residential phone number or making an autodialed or prerecorded telemarketing call or text to a wireless number. The new rules require that telemarketers first obtain written consent to receive such calls or messages, on paper or through electronic means, including website forms, a telephone key press, or a recording of oral consent.

Additionally, a telemarketer will no longer be able to make a robocall to a residential
landline telephone based solely on an “established business relationship”. Business callers must now have prior express written consent before making telemarketing robocalls, even if they have an established business relationship. Telemarketers have never been permitted to make robocalls to wireless phones based solely on an “established business relationship”.

Finally, the new rules require that telemarketers must allow an immediate opt out from receiving
additional telemarketing robocalls, even if prior consent has been given. The opt out provision must be announced at the beginning of the call and must be available throughout the call. This new requirement means that the person receiving the call will not have to hang up and make a separate call in order to stop further telemarketing robocalls.

Originally produced by CAR Realegal. More information can be found here.

 

Finding Value in Your Business March 22, 2013

This article by Keller Williams Metro NW Team Leader Melissa Krchnak originally appeared on YPN Lounge by REALTOR Magazine Blogs.

We often get asked, “What’s the return on investment on this or that?” And most times, we can quantify our answer. Although if it’s about Facebook, we might respond the way Gary Vaynerchuk would: “What’s the ROI of your mother?”

But do you know the difference between something being an expense versus asking about its ROI? As REALTORS®, we all probably have those inevitable monthly expenses: sign storage, database management software, and digital signature services. Have you ever taken the time to really think about these things and what they mean—and cost—for your business?

I was having this conversation with a colleague and here is how he described the difference: An expense is something in which we’ve yet to find the value. That was a big BOOM moment for me! I see the value in those “expenses” just listed and yet I’ve never questioned their ROI.

Go check your bank statement and see if there’s something on there you’re not finding valuable. That, my friend, is an expense. My advice is to pull out your income statement and clear your books of these “expenses” so you can better invest in items with an “ROI”. Don’t have an income statement handy? Here’s a sample chart to peruse.

Melissa Krchnak is the Team Leader for Keller Williams in Pikesville, MD. Connect with her on Twitter @mkrchnak.

 

From Coast to Coast March 14, 2013

I left Texas 7 1/2 years ago and started what was an amazing life in Southern California. My real estate team enjoyed some great years in the downturn and my leadership grew due to the opportunity I snatched up all around me. Because of those two combined pieces, I was offered and accepted a position as the Team Leader/CEO of the Keller Williams Metro NW Market Center. My new home is in Baltimore, MD.

That’s right… Maryland! It’s a big move and yet I believe this is an amazing opportunity to let my real estate team in SoCal to continue to grow while I build on my leadership. Even if it’s from the other coast.

This is an amazing opportunity for all of my clients. You now have a coast to coast  REALTOR that’s ready to help you find the best agent for you, even if it’s not me.

 

You’re My REALTOR®, I Just Didn’t Use You February 26, 2013

This article by Keller Williams Rancho Cucamonga Assistant Team Leader Melissa Krchnak originally appeared on YPN Lounge by REALTOR Magazine Blogs.

You’re really lucky if this hasn’t gone down with a friend before:

Friend: Melissa, can you answer this mildly vague real estate question? *insert excitement*

Melissa: Of course, Friend. I’m happy to help with all of your real estate needs.

Friend: Awesome! So, we’re buying this house and our agent said… *insert face palm*

Have you ever had that go down? And, you know what killed me? The next time I saw them:

Friend: Hey, Friend 2, have you met our REALTOR®, Melissa? *your REALTOR®, Melissa?!?!?!*

That’s right. I’m happy to accept the title as *their* REALTOR® even though I — and I really do blame myself — missed the boat on helping them with their purchase.

You want to know a dirty, little secret? I didn’t think they were financially ready to purchase. That was such a valuable lesson. Not only did I learn I needed to get better at my follow-up/touches/dripping, I learned that I shouldn’t judge or assume anything about my clients (or my friends), including what I believe they can or cannot afford.

If you’ve yet to have a friend use someone else, please heed this lesson and learn from my mistake. I’m glad I was able to help my friend with her purchase. I just wish I would’ve been one of the REALTORS® getting paid at the end of the day.

 

Owning vs. Renting: And, I’m not talking Real Estate! January 31, 2013

Filed under: Uncategorized — mkrchnak @ 7:38 am
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The Seth Godin obsession continues. The other day he wrote this and I keep mulling it over. I’m not entirely sure what it means to me yet:

You don’t own attention or trust or shelf space. You don’t even own tomorrow’s plans.

It’s all for rent, with a cancellation clause that can kick in at any time.

The moment you start treating the rental like a right, it disappears.

 

No New Truths January 30, 2013

Filed under: Uncategorized — mkrchnak @ 6:13 am
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There are no new truths.

The same thing that made my dad successful, will make me successful. The same things his dad and grandfather did, also will. There’s nothing you can do that someone hasn’t done in some way.

I do want to tweak that a bit though.

The founder of Keller Williams says that he comes from a long line of lazy people and in order to be successful, he had to limit his time with them.

My story’s a bit different. My family has many people who have found success, it’s just that their success hasn’t reached the heights to which I aspire.

Still, I don’t need to reinvent the wheel, I just need to learn how to tweak it. So, I’m on a path of learning how to tweak success.