Musings of a Career Consultant

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What You Can’t Google May 29, 2014

Filed under: Uncategorized — mkrchnak @ 8:54 am
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For years I’ve been harping about highly suggesting agents give consumers “what they can’t google”. That is, after all, where our value lies.

Once upon a time, consumers needed a REALTOR to tell them everything about a home. Now, they have it all at their fingertips… literally. Their cell phone’s in their hands right now. So much of what used to be private, close-to-the-chest information is now super public. So, REALTORS have to step up and step in.

We often can’t even begin to see where our value lies because we forget what we take for granted that we know. Like how this subdivision has roof problems or this floor plan’s garages always leak when we have heavy rains or how this sliver of a city actually is in a better school district. 

So, give your people what they can’t google. Don’t know where to start or are new in the industry? Start with WalkScore.com. Then favorite every city website and calendar. Go to city hall and compliance departments and ask questions and get to know the staff. Find out what charity events and festivals are coming to town. Become a student of your cities.

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Finding Value in Your Business March 22, 2013

This article by Keller Williams Metro NW Team Leader Melissa Krchnak originally appeared on YPN Lounge by REALTOR Magazine Blogs.

We often get asked, “What’s the return on investment on this or that?” And most times, we can quantify our answer. Although if it’s about Facebook, we might respond the way Gary Vaynerchuk would: “What’s the ROI of your mother?”

But do you know the difference between something being an expense versus asking about its ROI? As REALTORS®, we all probably have those inevitable monthly expenses: sign storage, database management software, and digital signature services. Have you ever taken the time to really think about these things and what they mean—and cost—for your business?

I was having this conversation with a colleague and here is how he described the difference: An expense is something in which we’ve yet to find the value. That was a big BOOM moment for me! I see the value in those “expenses” just listed and yet I’ve never questioned their ROI.

Go check your bank statement and see if there’s something on there you’re not finding valuable. That, my friend, is an expense. My advice is to pull out your income statement and clear your books of these “expenses” so you can better invest in items with an “ROI”. Don’t have an income statement handy? Here’s a sample chart to peruse.

Melissa Krchnak is the Team Leader for Keller Williams in Pikesville, MD. Connect with her on Twitter @mkrchnak.