Musings of a Career Consultant

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Finding Value in Your Business March 22, 2013

This article by Keller Williams Metro NW Team Leader Melissa Krchnak originally appeared on YPN Lounge by REALTOR Magazine Blogs.

We often get asked, “What’s the return on investment on this or that?” And most times, we can quantify our answer. Although if it’s about Facebook, we might respond the way Gary Vaynerchuk would: “What’s the ROI of your mother?”

But do you know the difference between something being an expense versus asking about its ROI? As REALTORS®, we all probably have those inevitable monthly expenses: sign storage, database management software, and digital signature services. Have you ever taken the time to really think about these things and what they mean—and cost—for your business?

I was having this conversation with a colleague and here is how he described the difference: An expense is something in which we’ve yet to find the value. That was a big BOOM moment for me! I see the value in those “expenses” just listed and yet I’ve never questioned their ROI.

Go check your bank statement and see if there’s something on there you’re not finding valuable. That, my friend, is an expense. My advice is to pull out your income statement and clear your books of these “expenses” so you can better invest in items with an “ROI”. Don’t have an income statement handy? Here’s a sample chart to peruse.

Melissa Krchnak is the Team Leader for Keller Williams in Pikesville, MD. Connect with her on Twitter @mkrchnak.


Is Your SEO Helping You SELL? August 30, 2012

This article by Keller Williams Rancho Cucamonga Assistant Team Leader Melissa Krchnak originally appeared on YPN Lounge by REALTOR Magazine Blogs.

I’m often asked by REALTORS® how they can increase their online presence. What’s the best blogging platform? Which social media site will yield more ROI? Should I beef up my e-mail signature? What should I put on my Facebook page? How many Craigslist ads should I post a day and when? The answer is simple: Stop getting in your own way and do whatever it is that you want to do — and make it something you will actually stick to once you’ve time-blocked for it.

But here’s my take on these common questions listed above for boosting online presence.

  • For me, the best blogging platform is WordPress: it’s easy to use, navigate and edit (i.e. A+ in my book).
  • Instant messaging on Facebook and the search function on Twitter are tied for my favorite ways to build relationships with social media. Pinterest or LinkedIn might be better for you, but these two methods work most ideally for me.
  • My e-mail signature is simple and it’s always been that way: I have two lines of info and a third row of 10 small social media/online icons that link to my online presence, which is courtesy of WiseStamp.
  • For me, I don’t have a Facebook business page. Go ahead and bring out your rope to tell me I’m hanging myself. I sincerely believe that your page has to be different from your profile. I believe the key is to ask yourself, what value will your page provide that the average consumer can’t find somewhere else? Provide content that’s worth creating a page over.
  • My company has a wonderfully easy way to post to Craigslist that I, slap my hand, haven’t taken advantage of yet. I intend to time-block for Craigslist postings on Mondays.

How long should this all take each day? Good question, my friend. Your blog should be about 15 minutes. Blog about topics/questions your clients have asked you (or advice you wished they listened to),  so it shouldn’t take long to come up with is your post. I have a friend that jots down ideas on scrap paper by his computer so he has material if something isn’t immediately coming to him. Social media (Facebook, Twitter, LinkedIn, etc.) should be about 30 minutes. Any longer and you’re playing. We’re here to prospect so get in, get connected, get off. Craigslist should be about 45 minutes and I would cut that into 15 minutes at 10 a.m., 1/1:30 p.m., and 6 or 7 p.m. When are people online? After they’ve settled into work, after they’ve gotten back from lunch, and when they get home to unwind.

Just remember to keep it simple, time-block for it daily, and follow-up… and you’ll be on your way creating a successful online presence. Happy Prospecting!


Have you [insert Social Media platform]’d about your listing today? July 9, 2012

Have you tweeted about your new listing? Did you take a picture and +1 it on Google Plus? Are your friends liking it on facebook? Is your tour going viral thanks to youtube?

Sounds silly and yet I’m serious. Have you googled your listing yet? I bet the person that wants to buy it has. They’ve map searched it, checked its walkability and researched the school district. Have you?

See, you can make a big impact by thinking local. Real local. Whatever that new homeowner would want to know about the home (from the cable provider to the nearest dog park), you should be giving them. They want to know what you know… and some of what you don’t. So, go through your current listings and start blogging (and all other forms of social media) about that which you’d want to know. Important stuff, like where’s the nearest Pinkberry?


I Love my Family (my KWRI one, too)! May 21, 2012

Last night I got back from a 10-day trip to Texas. It was all family, all the time and 5 days of it was work… how’s that make sense? Stick with me, now.

The 1st weekend was my cousin’s graduation from Texas State. She’s actually my 2nd cousin but since we’re closer in age than her dad and I, we’ve never called each other anything other than ‘cousin’. I’m so stinkin’ proud of her and can’t wait to go to her next graduation since she’s not done impressing us yet!

The 2nd weekend I stayed with my uncle who lost his home in the Texas wildfires last year. They finished his home in January but he had the Housewarming Party this weekend. After that awful experience, they’re finally getting settled into their new life. I can’t imagine losing my whole life… I guess it’s a good thing so much of mine’s on facebook!

Now onto my KW family! They were the reason for the trip and I loved every second of my training in Austin. They say learning anything in our company is like drinking from a fire-hose and after walking out of 5 days of training with almost 1000 pages in material, I’d say “yea,” that’s pretty accurate. I’m so grateful that this company is all about Culture and making sure you’re acclimated before throwing you out into the world. I felt like my 1st 90 days in this position were almost nothing but training… I was VERY nervous walking into my 90-day Review. Good thing it was all positive 🙂

I’m blessed and fortunate that I’ve found a company that takes such good care of me. I can’t go to Texas everyday to see my family but every single day I get to feel at home. That is more of a blessing than I could’ve ever imagined for myself. I’m one lucky little lady.