Musings of a Career Consultant

SoCal Texan in Bmore Leading Rock Stars

Dumbfound Your Competition: Get a HUGE Jumpstart on 2013 December 3, 2012

Filed under: Uncategorized — mkzabora @ 10:34 am
Tags: , , , , , ,

When I read this article this morning, I was taken back a few years. See, I’ve heard this story before from Darren Hardy and it still sits as a good reminder on this first Monday of December.  What do you think about this strategy? I personally love it!

When I was in real estate I would acquire more new listings and generate more new escrows in the month of January (many times within the first two weeks) than 99% of Realtors did ALL YEAR.

How did I do it?

Those are the sneaky details I will give you in this article.

I am often asked for the fastest, most reliable pathway to success. Let me give you a formula that will guide you forevermore and lead you to extraordinary riches.

Ready?

Observe what most everyone else is doing—and do the opposite.

Think about it.

Most everyone else is unsuccessful.

Doing the opposite gives you the opposite result: success.

Simple.

That formula describes what Richard Branson, Donald Trump, Oprah Winfrey, Bill Gates, Steve Jobs and most every other superachiever you can think of used.

If everyone else is zigging—zag.

Now then, what do most people do during the month of December?

Are people more focused and more productive or more distracted and lackadaisical? Are people working hard or hardly working?

You already know the answer.

That’s why you want to do the opposite.

This is when you can get ahead, WAY AHEAD and can take advantage of the mood of the season, rather than the mood of the season taking advantage of you.

I’ll explain.

Three December strategies to CRUSH IT in January

ONE. In real estate, the market dies in December. It’s the holidays, no one wants to have their house on the market, with people tromping through it and they are too busy buying Christmas gifts to think about buying a house.

They don’t even have the time or interest to even meet with a Realtor in December. This kind of scenario might be true for you in your business too. So what do you do?

Here’s the secret…

Spend the entire month booking your appointment calendar for January. They don’t want to meet with you now, but they are even more apt to book an appointment with you for January, which is ALL-THE-WAY in next year—appointment-booking resistance is low.

By the time 8 a.m. Jan. 2 would come around I was booked solid, wall-to-wall, flat out, the entire month. Those who just started to rub the sleep out of their eyes and just began to make appointments the first week in January were so far behind they didn’t know what had hit them by January 15.

No one could ever figure out how I did so much business in January of each year. It had nothing to do with what I did that January; the game had been decided by what I did in December of the previous year.

For you – that’s RIGHT NOW.

So, strategy one is while maybe no one wants what you are selling during the holiday lag time, use this month to book yourself silly in January.

TWO. The year is ending. There are lots of businesses that run their fiscal year on the annual calendar and even lots of individuals who for tax reasons need to make some speedy decisions and spend some money quickly.

Completely reprioritize your prospecting list to those types of clients that have these year-end closing challenges and opportunities.

If you are a generalized business, focus your product or service offerings to meet those needs. Adjust your marketing messaging to communicate to those needs.

Strategy two is reprioritize WHO you focus on, WHAT you focus on marketing to them and connect a timely and purposeful MESSAGE to those needs.

You could significantly jump your revenue in the final two-minute drill of the year.

THREE. Stack your cash. I think it was Stephen Covey who defined relationships as emotional bank accounts. During any exchange, or transaction, you are either depositing money or you are withdrawing it. What we know for sure is, just like a real bank account, you cannot withdraw any money if there is NO money in the account.

The month of December is a great time to make large deposits into lots of relationship accounts. The goal is to walk into the new year flush with cash.

The way to do this is to give, give, give in December.

Strategy number three is to spend the month of December building your important relationships and making lots of emotional deposits.

OK, I hope one of these ideas lit a spark in you and that I have made a sizable deposit into our relationship account.

Now go out and get your big jump on the competition… they will be dumbfounded by your success and momentum by January 31, 2013.

Share this article with your team and deposit your thoughts, ideas and inspirations in the comments below.

Courtesy of Darren Hardy which is published at darrenhardy.success.com.

Advertisements
 

Rancho Agents Love Their Dads June 18, 2012

How do I know? Because every day when I log into the Multiple Listing Service, I’m updated with all kinds of great New Listings, Price Changes, Closings, etc. and this morning there was hardly anything. This leads me to believe that Rancho Agents spent the last 24 hours with their families, as they should.

So what did happen yesterday all over Rancho yesterday?

  • 0 – # of New Listings, Back-up Offers, Expireds
  • 1 – # of Price Changes, Closed Escrows
  • 2 – # of Back on Market, Pending

Click here to see the one that lowered its price and the two that are back on the market. Also, please see the below if you’re thinking of Selling.

 

How’s the Market? April 27, 2011

In Glendora, La Verne, San Dimas and Covina?

We have 45 new homes on the market which scared 47 to reduce their price. 52 went into Escrow with 39 Closing Escrow. What do these numbers mean? That we’re basically servicing the listings we have with the Buyers on the market. But basically we’re not Closing as many as we could to level it out.

If you’re a Buyer, get more aggressive with your Offers. Don’t know how to do that? Give me a call.

If you’re a Seller, get more aggressive with your Marketing (or be one of the 47 that reduced their price). Not sure what you could do? Let’s chat.

Should you have any questions about anything you’ve read here, would like more details about a certain area of these cities or if you’re interested in another city in the San Gabriel Valley or Inland Empire, please feel free to call your favorite REALTOR :)

And, I can always send you a FREE Market Analysis on your home, just ask.

 

3 Closings in One Week! January 29, 2010

I’ve been very blessed with getting 2 Buyers into their 1st homes and helping an investor on a flip property! I love when all the work comes together!

I’m busy wrapping up lots of work before I head to Indian Wells next week. And, man, is there a ton!

They’ve started highlighting some of the subjects we’ll be talking about and they’re all very worth conversations. First off, California is trying to make their own tax credit so when the Federal Government’s Tax Credit Expires, we’d want one in place that’s similar.

Also, we’ll be looking at getting a statewide standard for property maintenance. Some cities are really good about taking care of their code violations and some aren’t. We’d like to see something that isn’t so spotty.

We’re also going to be voting on something for the HOAs. Right now when and HOA wants to change the rules, it just has to be a majority vote.  We would like to see a 2/3 vote. This protects the HOA that someone purchases in from major changes without major agreement.

We’re also expecting some new news from Fannie and Freddie regarding the process and what we can expect for the future.

And, one that’s close to my heart, the editing of the Purchase Contract. With as many Short Sales and REOs that our Buyers are writing offers on, we need to make sure that we’re protecting them in every way we can. Also, one of the changes would address the issue of technology that is hanging on the wall. Per the Contract now, anything attached to the home is included in the sale unless expressly written otherwise. How many times do you think that someone doesn’t even think about writing that their TV is coming with them? All the time!

I’ll update ya’ll when I get back from the CAR Meetings in Indian Wells with lots of information!

And, stay tuned for YPN events that are coming up… they’re going to be great!