Musings of a Career Consultant

SoCal Texan in Bmore Leading Rock Stars

Owning vs. Renting: And, I’m not talking Real Estate! January 31, 2013

Filed under: Uncategorized — mkrchnak @ 7:38 am
Tags: , , , , ,

The Seth Godin obsession continues. The other day he wrote this and I keep mulling it over. I’m not entirely sure what it means to me yet:

You don’t own attention or trust or shelf space. You don’t even own tomorrow’s plans.

It’s all for rent, with a cancellation clause that can kick in at any time.

The moment you start treating the rental like a right, it disappears.

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