Musings of a Career Consultant

SoCal Texan in Bmore Leading Rock Stars

What’s it All For? Really? January 15, 2013

Seth Godin wrote this great blog entry entitled, What’s It For?, and one line really struck me. He’s stating in his intro, that when asking Time magazine, a food service manager or a kitchen gadget company, what the they’re there for, they’ll give you a long-winded answer with the subtext “to please my boss”. He goes so far to say that “in most b2b [business to business] situations, the answer is always the same, ‘to please my boss.’”

As one would expect, someone as tornado-like as myself (I was literally described as a tornado by a fellow Director when I was newly elected), would take great offense to this statement. I can’t believe that’s the main reason for most companies. Of course, it’s a piece of the objective (it has to be to stay in business) and yet I can’t concede it’s true in most “b2b” situations.

Maybe I just follow really great companies. Maybe the Richard Bransons, Darren Hardys and Gary Vaynerchuks of the world have me a little dazed and confused. Maybe that’s not how all companies are run. It’s hard to believe because I love investing my time and money into companies that have high-level thinkers, fail-forwarders and learning-based leaders. That’s why Keller Williams has been such a good fit for me.

If you asked my boss if I’m in business to “please” her, she would probably laugh out loud. From day one, I’ve been a thorn in her side, pushing her in ways that have made our relationship uncomfortable and yet we’ve propelled our office into the top spot in our area. Thorns aren’t here to please their bosses. In fact, it’s probably quite the opposite. I’m here for your job.  I’m here to be a tornado on your existence. As Little Big Town says, “I’m gonna lift this house, spin it all around.”

Are we all working to please “the man” or are we working looking to spin our work-house?

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