Sounds silly and yet I’m serious. Have you googled your listing yet? I bet the person that wants to buy it has. They’ve map searched it, checked its walkability and researched the school district. Have you?
See, you can make a big impact by thinking local. Real local. Whatever that new homeowner would want to know about the home (from the cable provider to the nearest dog park), you should be giving them. They want to know what you know… and some of what you don’t. So, go through your current listings and start blogging (and all other forms of social media) about that which you’d want to know. Important stuff, like where’s the nearest Pinkberry?